Women rely more on friends and professionals when choosing a perfume. Their own sense of smell is taking second place. Therefore developed the Swiss fragrance and taste company Givaudan the "iPerfumer", a perfume application for the iPhone.
The online perfume choice takes into account the age, geographical location and preference regarding odors. In addition, users can rate the perfumes they have smelled before. Based on these personal preferences, the applications then advice some odors, which should be available in the perfume shop of choice and fit the profile of the user.
According to the creator of the application, the truth is that more and more women tend to listen to the views of a professional or a good friend, then on their own sense of smell that they trust.
Posts
0 comments:
Post a Comment